This period lasted from roughly 1905 through to 1914 and the beginning of World War I. Generally referred to as the Edwardian era, but in the United States often known as the Brass era – from the widespread use of brass in vehicles during this time.

Some examples of cars of the period included:

1907 In Japan, the Hatsudoki Seizo Co. Ltd. is formed, which was later renamed in 1951 as Daihatsu Kōgyō Kabushiki-gaisha.
1908–1927 Ford Model T — the most widely produced and available 4-seater car of the era. It used a planetary transmission, and had a pedal-based control system. Ford T was proclaimed as the most influential car of the 20th century in the international Car of the Century awards.
1909 Morgan Runabout – a very popular cyclecar, cyclecars were sold in far greater quantities than 4-seater cars in this period[41]
1910 Mercer Raceabout — regarded as one of the first sports cars, the Raceabout expressed the exuberance of the driving public, as did the similarly conceived American Underslung and Hispano-Suiza Alphonso.
1910–1920 Bugatti Type 13 — a notable racing and touring model with advanced engineering and design. Similar models were the Types 15, 17, 22, and 23.
1917 Japanese company Mitsubishi builds the Mitsubishi Model A, all hand built in limited numbers for Japanese executives.